Some Things I Do

MARKETING CONSULTANT/STRATEGIST

Branding
Creating the client’s brand
Understanding how the “why” relates to the brand
Evaluating competing brands and establishing your brand in the space
Ensuring compatibility and clarity between the “why” and the brand
Ensuring alignment between the brand and the primary, secondary, and tertiary goals.
Translating the primary, secondary, and tertiary goals into a marketing strategy.
Helping create marketing plan to achieve the top three goals
Collaborating with key team members to create path to accomplish marketing plan
Creating systems to assess implementation of marketing plan and contingencies if plan is not achieving what is needed
Creating marketing budget
Implementing strategies and systems to maximize marketing budgets
Leveraging established connections in the industry to link leading talents
Helping develop the customer journey
Understanding how to leverage the customer journey into the optimal customer experience
Creating customer personas
Helping determine the client’s top performing demographic or “love group” with actual data
Understanding how “love group” consumes media and how to target “love group” in that medium
Evaluating current sales channels used and assessing underutilized sales channels

BUSINESS STRATEGIST/COMPANY COACH

Helping understand and create the “why”
Business strategy on how to accomplish goals
Working from Big Vision Overall Goals
Breaking Big Goals into smaller attainable goals on timeline
Coaching how to ensure all teams are unified on combined goal (so no efforts are lost)
Bridging the gap between teams so each has a better understanding of what the others are working on
Helping provide insight into how each team’s efforts affect the others
Aiding in communication between teams
Strategic planning for campaign roll-out and ramp up across all teams (for example, if a new product is launching in October then manufacturing will need to have x done by y and the content will need to be approved by z date etc.)
Helping structure pathway for success to achieve goals
Aiding in organizing to do’s and deliverables
Helping to determine who best to assign accountability for the timelines and deliverables
Aiding in holding team members accountable to timelines and deliverables

GOING FROM SOLE ENTREPRENEUR TO BUILDING THE TEAM

Making the transition from doing it all yourself to breaking out the responsibilities to team members
Determining and allocating tasks to the proper team member/position
Understanding and prioritizing which positions to fill and how to fill them with the correct hire
Creating communications pathways between team members for smooth business operations
Clearly identifying "what success looks like" for each member
Creating systems to get back on track when you veer off the path

EXECUTIVE PRODUCER

Developing budgets, deliverables, and timelines for creative content
Creating plan to maximize marketing budgets
Providing strategic planning for campaign roll-out and ramp-up to launch with additional content
Helping develop creative content
Advising on budgets and timelines for creative content
Making referrals and helping find production partners to produce creative content
Evaluating potential production company’s ability to produce on the specific content (some directors/production company’s may be good at comedy but not as good at heart felt content and I would be able to determine if they are the right fit for the specific content)
Helping manage the Agency/Client to Production Company relationship

ACHIEVE WORK/YOU HARMONY

Creative Director

Developing creative content and that adds to the central brand
Developing marketing directives that hit your business goals
Providing strategic planning for content that is additive over the life of the brand
Translating the marketing directives into creative plans
Helping develop creative content
Ensuring creative content stays on brand
Helping develop the creative into a solid creative brief that is digestible for production companies
Providing strategic planning for campaign roll-out and ramp-up to launch with additional content

MARKETING CONSULTANT/STRATEGIST